Business Management (Social Responsibility and Ethics ) Essay

Business Management (Social Responsibility and Ethics ) - Essay Example As a result, several business ethics theories have been developed. It is worth noting that accurate guidance of ethical principles is quite fundamental if business ethics is to comprise of a substantive discipline (Green 2004). The quest for such business ethics principles has given birth to a number of theories which have been tailored to suit the business environment. For the purpose of this paper, only two of these theories will be discussed. In addition, this paper will provide a basic definition of corporate stakeholder groups as well as corporate social responsibility and thereafter, the paper will describe how the relationship between a corporation and at least two of its stakeholder groups can be managed through corporate social responsibility activities. The paper will also anticipate some potential conflicts which might occur in the process of management. Business management has undoubtedly taken a new shape due to stiff competition in the business field. Business management generally involves getting all the concerned individuals together to bring about desired business goals and objectives. In basic terms, business management consist of planning, organizing staffing as well as directing a group of persons with an aim of accomplishing the desired goals of a business. Due to the undying quest for corporations to compete effectively and gain high rates of return, Corporate Social Responsibility (CSR) is becoming an essential or else a fundamental activity to businesses globally. Now that the world is increasingly becoming a global village and large business organisations serve as global providers, they (corporations) are increasingly acknowledging the benefits of making available Corporate Social Responsibility programs in their every division of the organisation. It is quite worthwhile to note that there is an increasing recognition of the immense contribution of the private sector on the society. The

Marketing - Brio Tuscan Grill Assignment Example | Topics and Well Written Essays - 1250 words

Marketing - Brio Tuscan Grill - Assignment Example One of the most popular means of creating distinction involves uses of integrated marketing communications. The advent of numerous channels of communication has further heightened the need for business organizations to pursue a policy that would help marketers to communicate and showcase their products and service offering to the target market segment. The role of integrated marketing communications become even more important considering the fact that it is the only channel by which marketers can communicate with their customers. The advent of the online channel and e-commerce has further bolstered the need to ensure greater efforts on the part of marketers to undertake a formidable communication plan involving all possible channels of communication so as to capture a large variety of target market audience. The present study would discuss and analyse the integrated marketing communication of Tuscan Grill Restaurant in order to gain a practical insight into the aspect of integrated m arketing communication strategy. Tuscan Grill is an Italian restaurant operating under the Bravo and Brio group of restaurants. The Italian chain of restaurant has its business operations spread across many states in the USA and aims to be one of the finest Italian restaurants in the lucrative US market. The company has a wide menu range covering every famous Italian delicacy. The customer segment of the restaurant includes a broad target audience comprising of business class to professionals and family members. An optimum pricing strategy is followed by the restaurant in order to cover a larger consumer audience. The company’s selling proposition includes providing the best quality of service and a mouth watering menu that tends to generate the best experience for the consumers (Brio Restaurant Group, â€Å"Welcome to BRAVO | BRIO Restaurant Group†). The following sections would present an analysis of the integrated marketing communication strategy of the company so a s to help formulate plausible recommendations for the organization to help maintain profitability and sustainability in the market. Integrated Marketing Communication Integrated marketing communication strategy involves using multiple channels of communication to communicate the message to the target market audience. Over the year advertising and promotional expenses are soaring to new heights and are perceived to be a very crucial factor in determining the success or failure of a product in the market (Belch & Belch, p. 4-5). Bio Tuscan Grill also has an integrated marketing communications strategy with the company using multiple channels of communication. There are many channels of communication that are used by marketers’ namely traditional channels like advertisements both in electronic as well as print media. The growing popularity of internet along with the popularisation of social networking sites like Facebook and Twitter have opened up a new channel by which marketer s can communicate to a large section of the target market audience. The opening up of the website greets audience with a soft music that makes it attractive for viewers and ensures retention so that customers do not navigate away from the website. Bio Tuscan Grill uses direct promotions such as online gift coupons and other discounts to attract customers. Apart from this it also sponsors promotional events where free lunch or dinner is provided to help make consumers taste the